I often get asked by students how should I build a squeeze page and what are the important elements that I should worry about. So I want to share some of my thoughts about squeeze pages here.
Lets start with the basics, what is a squeeze page, and when should you use it. A squeeze page is like a gate to the website, where the visitor can’t move forward untill they volenteer their information, hence they are “squeezed”. So the name squeeze page. Some squeeze pages just collect email addresses other get name and email and some get a phone and in rare cases I have collected a full mailing address.
Should you use squeeze pages, and if so, when? Lets start with that fact that squeeze pages are not always apropriate. If you have visitors that come often to your site, like a forum or a blog or a corprate branding site, then a squeeze page would be anoying and would do more hard then good. So when is it apropriate? Well, if you have a lead generation site, that you are going to get one shot at capturing a prospects information so you can follow up like with Pay-per click for example, then you should use a squeeze page.
You will loose 50% or more of the visitors, but at least you will capture some of the information and now you can follow up. If you didn’t use a squeeze page, 100% of the visitors would see the site but you could follow up with 0 of them, and the money is in the follow up.
One metric that is important for squeeze pages, is your conversion rate. That is the number of people who gave their information (opted in) divided by the total number of visitors. This is a very important number to know, make sure your webmaster provides you with this information.
So what can you do to increase that number?
BETTER BRIBE. Website visitors expect something in return for their name and email. The more valuable the bribe the higher the conversion rate. Now when I say valuable, I mean valuable to them, not valuable to you!
BETTER HEADLINE. You can split test your headlines. Always think about what’s in it for the visitor and keep testing, testing and testing some more until you get a winning headline that converts!
BETTER VIDEO. If you have a video, make sure it sells only one thing, and that is the optin not your service or product. I see that mistake often. Try to get to the point quickly with the benefit to the visitor and why they should optin.
LESS DISTRACTING GRAPHICS. I notice that people love to pack on the fancy graphics but often those squeeze pages don’t convert as good. If you want for your friends to say what a great squeeze page, then that is ok, but make sure it doesn’t distract from the conversion, after all that is the job of the squeeze page.
CALL TO ACTION. Above the box for the name/email you can put a call to action spelling out what you need the visitor to do.
This should get you started. Just keep testing until you get a decent conversion rate. If you want to learn more about this subject and how to build, manage and grow your list, I have scheduled a training next Tuesday night. We have more then 70 people registered already, and you can get the info by going to:
http://www.GoWebinarPro.com/register/545700584/
If you can’t attend, consider joining our Gold Coaching Club. One of the perks of having a HypeFree.com gold membership, is that you get all of the recordings from our trainings at your convenience in the membership area.
Sincerely,
Dan Stojadinovic
Join our waiting list, we have about
6 or 7 tickets to release soon:
http://HypeFreeBootcamp.com
{ 4 comments… read them below or add one }
I hate squeeze pages, they are so annoying.
Hi Dan, are you going to be running this webinar again? the e-mail never got through to me on Tuesday night.
Thanks
Hi Nikki, I have all the webinars in HypeFree.com paid membership, but I do give them for free initially and some of those who watch the free one then convert to paid customers which is how I make money. I hope this explains it.
Definitely, Thanks Dan.